SmeLls great
Our Bitter Orange fragrance is a grown-up mix of natural notes like mandarin, neroli, and amber.
Cleans good
Eat Dirt uses good chemistry to drop-kick the ick out of colours and whites, even on a cold wash.
Isn't evil
Eat Dirt comes in a recyclable tin. And it's made from sustainably-sourced, vegan ingredients.
Eat Dirt is laundry liquid that gets the grime off your garms without wrecking the planet (and comes in super nice grown-up scents)
Drop #1:
Bitter Orange.
Perfume-grade notes of mandarin, neroli and warm amber, inspired by Seville’s orange groves.
Plastic?
We canned it.
Less plastic. More tin. An infinitely recyclable metal one, at that.
Only the
good stuff.
Vegan, cruelty-free and thoughtfully formulated. Just hard-working ingredients that earn their place.
It's a
cult hit.
Don't just take our word for it. Our customers reckon Bitter Orange is the best their garms have ever smelled.
THE BIG FAT
EAT DIRT
BACKSTORY
It all started when we noticed that most detergent is factually rubbish. What’s with all the plastic? Why so ugly? What the heck is ‘Lavender Haze’ and why would I want my pants to smell of it?
So we went ahead and made the eco laundry detergent we wanted to buy. One that smells and looks properly good; and that genuinely goes out of its way to be responsible.
We’re buzzed to launch Eat Dirt to the world. And we’ve got more grand plans cooking - scents, eco refills, and more… 👀 Thank you for coming with us on our slippery soapy journey.
If you like the sound of where this is going, sign up to stay up-to-date with our story (you'll get a chonking 10% off your first one-time tin order at the same time)