Drawer or drum – where do I put it?

Despite us screaming at people to stick it up their drum, Eat Dirt goes in the detergent drawer, not straight on your clothes.

Pour it into your washing machine's dispenser and let it do its thing.

How much should I use per wash?

It depends how filthy your laundry is.

• A little dirty: 20ml
• A little more dirty: 40ml
• A lot dirty: 60ml

If you'd rather not eyeball it, the UNIT, our 40ml plastic-free doser, can help.

For really annoying stains, pre-soak with a bit of Eat Dirt before you wash.

Always follow your clothes' care labels and your washing machine's instructions.

How do I measure the right dosage of Eat Dirt?

The UNIT can help. It's our specially made detergent doser that lasts forever. Here's how much to measure, depending on how filthy your laundry is:

• A little dirty: half a UNIT (20ml)
• A little more dirty: a whole UNIT (40ml)
• A lot dirty: a UNIT and a half (60ml)

Measure it up, pour it in. (Just don't put the UNIT in the washing machine drum, for Pete's sake.)

Or you can use any other small measuring cup or cap (we even collated a few ideas). What's nice about ours is it's plastic-free.

How do I know how much 20/40/60ml is?

If in doubt, get yourself the UNIT. It's a specially made 40ml doser that lasts forever (no plastic).

Measure it up, pour it in. (Just don't put the UNIT in the washing machine drum, for Pete's sake.)

What temperature?

Eat Dirt works best at 30–40°C and as low as 20°C.

Do I need fabric conditioner/softener on top?

Honestly? No, we wanted to avoid the need for an additional step – fabric conditioners work by coating fibres to get that soft feeling, which can reduce absorbency over time (bad news for towels) and the ingredients aren't the kindest to waterways either. So we've poured everything into one product that we think cleans brilliantly, smells incredible and leaves clothes feeling genuinely soft without having to add more into the repertoire.

But does Eat Dirt get my clothes soft?

We love how soft our clothes feel washed with Eat Dirt (biased but true) – no fabric softener needed.

How you dry them matters too: cranking up the spin speed on lighter loads pulls more water out before drying, which makes a real difference to softness without adding extra products.

Can I hand wash with Eat Dirt?

Yep. Add a splash (10–20ml) to a sinkful of warm water (not hot – it can shrink your clothes). Soak for five minutes, gently massage the garments (oo-er), then rinse.

Can I use it on delicates?

Yes, but always check the garment care label first and use the right wash setting on your machine, or hand wash, depending on what it says.

What if I've got sensitive skin (or am a baby)?

No problemo. Eat Dirt's formulated to be kind to sensitive skin and gentle enough to wash baby clothes with.

What's in it?

Eat Dirt contains:

• Less than 15% non-ionic surfactants
• Less than 5% preservatives (phenoxyethanol)
• Fragrances linalool and limonene

Here's a full list of our ingredients:

Is Eat Dirt vegan and cruelty free?

Yes and yes. The formula's cleaning ingredients are biodegradable and it doesn't contain any phosphates, phosphonates, parabens or dyes (a.k.a. harsh chemicals that can pollute rivers and soil).

The fragrance – a blend of natural citrus oils and some nature-identical synthetics – makes up just under 1% of the formula and is certified safe for use in laundry detergents. We're already working on a fully natural evolution.

Is Eat Dirt bio or non-bio?

Eat Dirt is non-bio, which means it's powered by plant chemistry. That makes it gentler on skin and delicate fabrics than bio detergents, which use enzymes.

Does Eat Dirt have palm oil in it?

No, but it does contain ingredients that may have originally been made using palm oil (although no palm oil makes it into the final product).

Do you have an unscented option?

Not yet. We've got big plans for new fragrance options, as well as a scent-free version.

How do I store Eat Dirt?

In a cool, dry place, away from direct sunlight, somewhere kids can't get at it. Also known as a cupboard. Or a high shelf.

Why do you use tins instead of plastic bottles?

Metal is much easier to recycle than plastic (less energy- and resource-intensive). And when we say it's recyclable, we mean it's infinitely recyclable; so your little Eat Dirt tin could be reborn again and again and again forever and ever amen.

We do use a small amount of plastic in the lid of the tin. It's made from LDPE and HDPE, which are two of the easier plastics to recycle. But we're working on cutting out plastic altogether.

How do I recycle the tin?

When your tin's finished, rinse it out, unscrew the lid and chuck both in the recycling bin. Or repurpose your tin into something great (check out our Insta for some tinspiration 👀), just for the love of god don't use it for anything to do with eating or drinking.

Do you do refills?

Not yet, but it's part of the masterplan. Sign up to our newsletter to be the first to hear when we do.

What sizes does Eat Dirt come in?

Only 1L for now, but if there are other sizes you'd like to see, please let us know.

Why has my Eat Dirt arrived in a box from a different brand?

We often use second-hand boxes for deliveries as a way to keep waste down. So they might look a bit 'loved'. But don't worry – they're up to the job 💪.

Where can I buy Eat Dirt?

Right here, babyyy. We'll be in physical stores soon too – watch this space.

Where do you deliver?

Anywhere in mainland UK.

How much does delivery cost and how long does it take?

For tins - nada! P&P is included in the cost. You'll see delivery times at checkout where they get calculated automatically. For smaller one-off items there may be some additional P&P costs, which will always be clearly broken down at checkout before you order.

What if I want to return my order?

If something's faulty, damaged, or doesn't match the description, email us and we'll get it sorted.

If you've changed your mind, you have 30 days after your delivery arrives to let us know. As long as the tin's unopened and in perfect condition, we'll tell you how to return it for a full refund.

Can I get an Eat Dirt subscription?

Yes, absolutely! You can choose between 4, 6, 8 and 10 week deliveries, which can be paused, cancelled, reschedule however and whenever you like.

How do I get in touch?

Email hello@eatdirt.world.

What if I want to stock Eat Dirt?

First of all: excellent taste 🙌

Second of all, give us a shout at hello@eatdirt.world. We're keen to partner up with great shops, so we'd love to chat.

Who owns Eat Dirt?

We're a happily independent company headed up by Catherine Barr and Jordan Woolley.

Who we are

We're Eat Dirt (a trading name of Franklyfluent ltd). Our HQ is at 2 Crown Works, London E2 6QQ.

If you ever need to get in touch, you can reach us on hello@eatdirt.world.

Ordering from us

You'll get an email when we receive your order. The order is confirmed once your items are on their way.

If we've made an error (like a pricing mistake) or if there's a supply issue, we might need to cancel an order. If that happens, we'll let you know straight away and refund you.

Payment

You pay at checkout using any of the methods displayed there. We'll take payment when you place your order.

Delivery

Right now we deliver to mainland UK addresses only. You'll be able to see delivery costs and times at checkout.

Returns & cancellations

Changed your mind? You have 14 days after your delivery arrives to let us know, then another 14 days to return the items. We'll refund you within 14 days of receiving the returned goods.

If something's faulty, damaged, or not as described, email us and we'll arrange a refund or replacement.

Product info

We make every effort to show and describe our products accurately, but colours may look different on different screens. Prices and availability can change – you'll always see the latest before you buy.

Our responsibility

We're responsible for foreseeable loss or damage we cause by breaking these terms. We're not responsible for things outside our control (things like postal strikes and tech outages).

Changes to these terms

We might update these terms from time to time by posting a new version on our website. The terms that apply to your order are the ones that were in place when you placed that order.

Law that applies

These terms are governed by English law. Any disputes will be handled by the courts of England and Wales.

Who we are

We're Eat Dirt (a trading name of Franklyfluent ltd). Our HQ is at 2 Crown Works, London E2 6QQ.

If you ever need to get in touch, you can reach us on hello@eatdirt.world.

What we collect

To process your order: your name, address, email, and what you bought.

To send you newsletters (if you subscribe): your email.

To understand how people use our site: analytics data (which is pseudonymous by default). If you're signed into a Google account with ads personalisation enabled, Google may link it to your account to provide cross-device analytics and ad measurement.

For marketing: with your consent, we sometimes collect information about interactions with our website and ads, such as page views, purchases, device and browser information, and whether you've been interested in our ads before.

This info is collected using cookies and similar technology such as pixels. As long as you've given us your consent for marketing cookies, we share a limited set of details with advertising platforms so they can match your activity - this can include for instance name, email address, country. These identifiers are always hashed (aka converted into a non-readable format) before being shared and are used to recognise returning visitors, measure campaign effectiveness and improve ad delivery.

How we use it

To get your order to you. To send you updates if you've joined our mailing list. To improve our website and service. To show you relevant ads on platforms like Meta (Facebook and Instagram), Google and TikTok, and to measure and improve the effectiveness of those ads.

Who we share it with

We only share data with trusted service providers: Shopify (our store platform), Google Analytics (for website analytics, cross-device reporting, conversion measurement, and ad delivery), and Meta, Google and TikTok for advertising measurement and delivery. These providers have their own privacy policies. We don't sell your data.

Where it's stored

Your data may be stored in the UK or by our service providers abroad. Where data is processed outside the UK, appropriate safeguards are in place in line with UK GDPR rules.

How long we keep it

We keep your data only as long as needed for your orders, legal requirements, or until you unsubscribe/delete your account.

Your rights

You can ask us to show you what data we hold on you, correct or delete it, or unsubscribe from marketing emails at any time. To exercise these rights, email us at hello@eatdirt.world.

Changes to this policy

We might update this policy from time to time by posting a new version on our site.