The UNIT doser

40ml stainless steel measuring cup £9.75

made in the UK reusable plastic-free

The last laundry doser you'll ever buy

The Robin to Eat Dirt's Batman 🦸‍♂️ Made in the UK from stainless steel, built to last 🏋️‍♂️ Plastic-free measuring, wash after wash.

Dose to perfection

The UNIT can help. It's our specially made detergent doser that lasts forever. Here's how much to measure, depending on how filthy your laundry is:

‣ A little dirty: half a UNIT (20ml)
‣ A little more dirty: a whole UNIT (40ml)
‣ A lot dirty: a UNIT and a half (60ml)

Measure it up, pour it in. (Just don't put the UNIT in the washing machine drum, for Pete's sake.)

Or you can use any other small measuring cup or cap (we even collated a few ideas). What's nice about ours is it's plastic-free.

Yep. Add a splash (10–20ml) to a sinkful of warm water (not hot – it can shrink your clothes). Soak for five minutes, gently massage the garments (oo-er), then rinse.

Metal is much easier to recycle than plastic (less energy- and resource-intensive). And when we say it's recyclable, we mean it's infinitely recyclable; so your little Eat Dirt tin could be reborn again and again and again forever and ever amen.

We do use a small amount of plastic in the lid of the tin. It's made from LDPE and HDPE, which are two of the easier plastics to recycle. But we're working on cutting out plastic altogether.

See all FAQs