“VOTED BEST SMELLING LAUNDRY LIQUID”
- THE INDEPENDENTAS FEATURED IN
THE GUARDIAN, STYLIST, THE STANDARD + THE FINANCIAL TIMES
“THE FIRST DETERGENT YOU’LL WANT TO PUT ON DISPLAY”
Eat Dirt 1L non-bio laundry liquid
Eat Dirt is the detergent that'll clean your garms 🫧 bless 'em with a heavenly scent 🍊 and give Mother Nature a high-five on the way out 🙌 It comes in a 100% recyclable tin and is made from sustainably-sourced, vegan ingredients.
Mandarin, neroli and amber come together in a citrus hit. Imagine an evening walk in a Sicilian orange grove, but for your laundry.
Eat Dirt comes in a 1L tin because, unlike plastic, metal can be recycled forever and ever. And whenever we can we keep paper waste down by packing and shipping it in second-hand cardboard boxes.
Vegan by nature, Eat Dirt is made with cruelty-free, biodegradable ingredients.
‣ Less than 15% non-ionic surfactants
‣ Less than 5% preservatives (phenoxyethanol)
‣ Fragrances linalool and limonene
Find a full list of our ingredients here.
Eat Dirt 1L non-bio laundry liquid
£9.75
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🧡 In the wild 🧡
Detergent for a dirty world
Honestly? No, we wanted to avoid the need for an additional step – fabric conditioners work by coating fibres to get that soft feeling, which can reduce absorbency over time (bad news for towels) and the ingredients aren't the kindest to waterways either. So we've poured everything into one product that we think cleans brilliantly, smells incredible and leaves clothes feeling genuinely soft without having to add more into the repertoire.
No problemo. Eat Dirt's formulated to be kind to sensitive skin and gentle enough to wash baby clothes with.
Yes and yes. The formula's cleaning ingredients are biodegradable and it doesn't contain any phosphates, phosphonates, parabens or dyes (a.k.a. harsh chemicals that can pollute rivers and soil).
The fragrance – a blend of natural citrus oils and some nature-identical synthetics – makes up just under 1% of the formula and is certified safe for use in laundry detergents. We're already working on a fully natural evolution.